Hunter Lacey


My Word For 2019

I’ve been getting by shooting professionally using solely — with a few exceptions — natural light for 2 years now. Artificial lighting, and learning all the different ways you can use it, has always intimidated me. I’m not going to claim I know much about lighting here, but I am feeling pretty proud of myself because I did something super different from my usual: I did not use natural light for these photos AND I kicked it up a notch by using some color gels I bought on Amazon for $11. Amazing what you can create for cheap (sometimes. lol). These photos turned out so much more fun and interesting than I thought they would! They are so different from my usual work, but I love them. And Annabelle, as always, was a cooperative, helpful, goofy, and fun model.

I have owned my own business for over 2 years now. The first 6 months, it was my “side gig,” but still, 2 years! I kinda can’t believe it. Doing photography and writing as my job is a joy — sometimes I feel way too lucky. When the going is good and the business is rolling in, I know I can spend the rest of my life doing photography. But a lot of the time, I feel discouraged and weighed down. Freelancing is hard and working alone is hard and dry spells in business are the worst! Owning your own business is no joke.

In 2019 so far, one of the resources I’ve been most thankful for is the Biz Birthday Bash podcast and website. The two women who run it are also creative entrepreneurs, and are around my age. Listening to them talk through advice and failures and successes and possibilities is inspiring and helpful. Last week, I felt challenged by them to come up with a word — an intention — for my business in 2019. My word is: backbone.

I chose the word backbone because I believe that my mindset will have a direct impact on my success. If I view my business as “not successful enough” or “not as successful as so-and-so’s,” I’m going to have a lot of heartbreak and possibly fulfill my own prophecy. Instead, I will acknowledge that I am a responsible, capable, and talented photographer + business owner. I want to price myself for what I’m worth, not care what other artists/photographers think, stand for what I believe in, not compare myself or my photos, and be proud of what I make.

Are you a small business owner? A creative entrepreneur? What’s your word for the year?

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Hunter Folsom